photo by Dero Sanford

ABOUT DAN MACEY

about about

Dan Macey is the principal of dantasticfood, Inc., a food styling, recipe development, and food consulting firm concentrating on visual and brand activation marketing through the consumers' eye.

Macey works along side corporate food clients, publishers, television production firms, photographers, advertising and marketing agencies, and retailers to create food images that will keep clients and the consumer hungry.

Dan has over 15 years of experience working as a culinary stylist producing food images that have been key to company sales growth, innovative marketing, and brand image accentuation. Creative interaction with top company officials, brand managers, advertising agencies, television producers, editors, and leading culinary professionals gives Macey a unique perspective on food marketing, packaging, and promotions. His forthright, but constructive, advice is valued from the photo studio to the board room.

Macey is one of the country's leading culinary stylists. His work can be seen on national morning talk shows and national television commercials, as well as in cookbooks and on food packaging displayed on grocery retailers' shelves. He has worked along side many noted food professionals including Emeril Lagasse, Lidia Bastianich, Jacque Pepin, Tyler Florence, Rocco Dispirito, and Alton Brown. Corporate food styling clients have included Campbell Soup, Kraft, Unilever, French's, McCormick Spices, the Pork Board, Sodexo, and Ahold Supermarket chains. He also likes to work with smaller, artisanal food companies to enhance their branding.

He is a sought-after speaker on food presentation and styling at seminars, and he has spoken at many food professional conferences. He also has an eye to the past as a way to prepare for the future and is actively involved in historic foldaway groups. He was recently one of the noted food authors who contributed to Savoring Gotham, a history of New York food published by Oxford University Press.                                        

Dan also works with food companies developing recipes concentrating on consumer-friendly, easy-to-make meals with clients ranging from Ortega to Sodexo to Kingsford Charcoal.

His passion for food is transferred to others by teaching hundreds of cooking classes in student classrooms. Macey feeds his interest in learning more about various cuisines by traveling and experiencing culture through its people and foldaways. Dan enjoys selecting his own ingredients at a local community supported agricultural farm.

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Watch dantasticfood work to learn more about his styling techniques:

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