Recipe Development

SERVICES:

With his experience as a much-sought-after food stylist, Dan Macey, principal in dantasticfood, inc. has the perfect background to develop recipes for corporate food clients. As a food stylist, his primary job is produce food that is mouth-watering and eye appealing to the camera and second, as a food stylist, he is constantly selecting, duplicating and even recreating recipes to be photographed for both live television and a variety of print media. He knows when a recipes will work and often has to “fix” recipes to make them work.

He is constantly studying food trends and creating recipes that meet clients’ goals — whether it be quick and easy, or healthy or an American twist on an ethnic favorite. He is always aware of who the audience is for his recipes and works to create dishes that contain easy-to-find-ingredients while at the same time packing plenty of flavor.

As well as both a food stylist and recipe developer, Macey also lectures about the importance of food presentation and bringing the family to the table by making appealing food served in interesting ways.

Some of his recipe development work has included:

• Creating a “Quintessential Taste” representative of five famed chefs, including Julie Child, Edna Lewis, James Beard, Felipe Rojas-Lombardi and Joyce Chen, whose images were placed on U.S. Postal Stamps on behalf of the U.S. Postal System.
• Creating easy-to-make recipes on behalf of television personalities.
• Creating unique and consumer-friendly recipes using Ortega products for a variety of supermarket checkout cookbooks that were then used for “back-of-the-box” recipes.
• Creating official tour recipes for country music star Keith Urban on behalf of Kingsford Charcoal and KC Masterpiece BBQ sauce (both divisions of Clorex). The recipes included White Bread Grilled Salad and Q’ued Apple Crisp.
• Creating recipes for Hidden Valley Ranch Dressing’s Vegetable of the Month web site. The recipes needed to use Hidden Valley Ranch dressing served with vegetables that were kid friendly. Recipes included Simple Potato Pancakes, Crunchy Waldorf Ranch Salad, Upside Down Skillet Broccoli White Pizza.
• Turning institutional chef recipes into consumer-friendly, make-at-home recipes for a corporate food service web site.
• Responsible for creating unique recipes for characters in High School Music 3 for a tie-in promotion by Sara Lee.
• Creating “hot dog” bar on behalf of French’s mustard for television cooking segment that included a dessert hot dog strawberry shortcake that consisted of toasting a hot dog bun with butter and cinnamon and sugar and topping with fresh strawberries and whipped cream.

dantasticfood recipe development brands have included:

• Hidden Valley Ranch Dressing
• French’s Mustard
• Frank’s Hot Sauce
• Sara Lee
• Cook’s Ham
• Grimmway Farms
• Ortega
• Cream of Wheat
• Kingsford Charcoal
• Cabot Creamery Cooperative Cheese
• Gladware
• Frank Capurro and Sons Vegetables
• Aramark Foods
• Ronson Corp.
• Dreamfields Pasta
• Sodexo
• ABC’s Live with Kelly and Michael Show